Head of Content

Born in the Basque Country and built for the world, ZenRows is one of the fastest-growing data infrastructure startups in Europe. We work 100% remotely and hire the best people regardless of where they are.

Founded in 2021, we started as a scraping API for developers. In 2026, we are evolving into something bigger: the data collection infrastructure layer for the AI era. Thousands of companies across e-commerce, finance, real estate, and AI rely on ZenRows to power their data pipelines. Now, we’re building for the next generation of users: workflow builders, AI engineers, and business teams who don’t write code but need data to flow reliably through their systems.

We’re looking for a Head of Content to own how ZenRows is discovered, understood, and trusted across LLMs, developer communities, integration ecosystems, and the open web.

The Role

This is not a content volume role. It’s a content positioning role.

The way developers and technical teams discover tools has fundamentally changed. Google search is no longer the only, or even the primary surface. Developers ask ChatGPT. Business users ask Gemini. AI engineers search Perplexity. Workflows are built inside Clay, n8n, and Make, where discovery happens through directories, templates, and community recommendations.

Your job is to make ZenRows the trusted, cited, recommended answer across all of these surfaces, not just in Google’s top 10.

You’ll work closely with Product, Sales, and the GTM Engineer to ensure content is a genuine growth engine, not a support function.

What You’ll Own

🔍 AEO, GEO & Discoverability Strategy

This is the core of the role.

Own ZenRows’ Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy: ensuring we are the cited, recommended answer when developers and AI engineers ask about web scraping, data collection, workflow automation, and data pipelines
Understand how LLMs (ChatGPT, Gemini, Claude, Perplexity) surface and prioritize content, and build a strategy around it
Develop structured, citation-friendly content formats: comparison pages, definitional guides, integration explainers, and technical FAQs that earn LLM citations
Own competitive intelligence: track how competitors are being cited, recommended, and positioned in AI search

📊 SEO Strategy & Content Operations

Own ZenRows’ organic search strategy end-to-end: keyword research, topic prioritization, content gap analysis, and competitive benchmarking, with a clear view of where SEO still drives meaningful pipeline and where it doesn’t
Lead content operations: manage the editorial calendar, maintain publishing velocity, and ensure quality standards across in-house writers, freelancers, and external agencies
Manage, and develop a team of technical writers and editors, setting clear briefs, review processes, and feedback loops that raise the floor on content quality without creating bottlenecks
Own the relationship with external content agencies: briefing, quality control, performance review, and deciding what stays in-house versus what gets outsourced
Develop and maintain off-page SEO strategy: link acquisition, guest publishing, and building the kind of third-party authority signals that reinforce ZenRows’ position in both traditional search and LLM training corpora
Work closely with Engineering on technical SEO: site architecture, crawlability, Core Web Vitals, structured data markup, and indexing health, you won’t do this alone, but you’ll own the roadmap and hold the team accountable
Maintain a content performance framework: define and track the metrics that matter (organic traffic, keyword rankings, assisted conversions, LLM citation frequency) and use them to make prioritization decisions, not just report on them
Continuously audit the existing content library for decay, cannibalization, and coverage gaps, and make the hard calls about what gets updated, consolidated, or cut

🧑 💻 Developer Education & Docs-as-Marketing

Turn ZenRows’ documentation into a top-of-funnel acquisition channel. Think Stripe’s docs: content that ranks, educates, and converts, not marketing fluff disguised as technical writing
Build actionable, developer-focused resources: integration tutorials, use-case walkthroughs, SDK examples, and migration guides
Create content specifically for the AI/LLM data pipeline audience: tutorials on using ZenRows for RAG pipelines, AI agents, training data collection, MCP server integrations, and agentic workflows
Collaborate with Engineering and Product to ensure documentation is accurate and genuinely useful
Partner with DevRel to amplify technical content across developer communities

🔗 Ecosystem & Integration Content

This is new territory for ZenRows, and one of the highest-leverage content surfaces in 2026.

Build and maintain a library of integration content: how ZenRows works inside Clay, n8n, Make, Zapier, LangChain, LlamaIndex, and other workflow and AI platforms
Create content that earns ZenRows a presence in integration marketplaces and community directories, not just Google
Partner with the Partnerships Manager on co-marketing content: joint guides, partner-specific tutorials, template libraries
Develop content that serves workflow builders and automation teams: non-developer technical users building workflows and automation without writing code

📈 PLG Content & Activation

Build a content-led activation flywheel: blog post attracts developer → documentation helps them succeed → integration guide shows them what’s possible → usage converts to paid
Partner with Product and Growth on in-app content, onboarding flows, and activation-focused tutorials
Own the content layer of the trial-to-paid conversion journey

🤝 Sales Enablement & Enterprise Content

Support Sales with high-impact materials: competitive battle cards, use-case one-pagers, ROI narratives, and case studies
Develop positioning content for workflow builders and automation teams, as well as business users who interact with data through AI tools and LLM interfaces
Build and maintain a lean, current library of sales enablement assets, prioritize quality and relevance over volume

👥 Team Leadership

Lead, mentor, and develop the existing content team
Define and maintain editorial standards and brand voice across all content types
Build a culture of experimentation and outcome orientation, not content volume
Scale through leverage: AI-assisted workflows, freelance network, and smart prioritization

The Person

We’re looking for someone who thinks in distribution systems, not publishing calendars.

Required

5+ years in content, growth, or developer marketing, ideally at a B2B SaaS, API, or developer infrastructure company
Deep understanding of AEO and GEO: you know how LLMs source and surface answers, and you’ve thought about what it means for content strategy
Technical fluency in developer tools, APIs, or adjacent infrastructure. You don’t need to be an engineer, but you need to be able to write or edit a Python snippet, understand what a headless browser does, and explain a web scraping use case to a non-technical audience
Proven experience building content for both self-serve/PLG and integration-led or enterprise motions
Strong editorial judgment, you can tell the difference between content that educates and content that fills a calendar
Experience building and maintaining integration or ecosystem content: tutorials, partner guides, marketplace presence
Comfortable operating in a fast-moving, autonomous environment without heavy process
Fluent in English (we are an English-first organization)

Strong Advantage

Experience with workflow automation platforms (Clay, n8n, Make, Zapier) from a content or product perspective
Familiarity with the LLM/AI agent ecosystem: LangChain, LlamaIndex, CrewAI, RAG architectures
Experience evolving or rebuilding a content function through a GTM pivot, not just building from scratch
Track record of content that drove ecosystem or community-led growth, not only organic search traffic
Experience using AI-assisted tools to automate content operations at scale (n8n, Claude Code, or similar)

This Role Is Not For Everyone

We are a small, efficient team of ~20 competing against companies 10x our size. Ownership is real, there is nowhere to hide
We are fully remote, which means documentation and async communication are essential
Feedback is constant and candid. Strong opinions are welcomed and debated
We are scaling fast. Processes evolve. Priorities shift. If you need rigid structure, you may struggle
We just made a significant strategic pivot. Some things that worked before won’t work the same way. You’ll need to be comfortable with that ambiguity

Why You’ll Love Working Here

You will own the entire content function at a critical inflection point, the work you do in 2026 will shape the company’s market position for years
Genuine autonomy. You will be trusted, not micromanaged
Direct access to leadership, our CEO is accessible and values world-class talent
100% remote, forever
A horizontal culture where contributing beyond your job description is expected and celebrated
You’ll be working at the intersection of developer tools, workflow automation, and the AI agent ecosystem, one of the most interesting spaces in tech right now

What Rewards and Benefits Would I Get?

100% remote work: true location freedom
The salary you are worth: we focus on value, not previous compensation
The equipment you want: choose the tools you need
Generous Learning & Development budget: courses, materials, growth support
BitWarden Account for secure password management
Annual Kick-Off: yearly team event in a new location
Barcelona Meetups throughout the year
Deel Benefits: discounts on services, subscriptions, travel, and more
Access to world-class colleagues reinventing an industry

Privacy and Your Data

At ZenRows, we prioritize the privacy and security of data entrusted to us. We comply with all applicable data protection regulations and industry best practices. Any job offer will be subject to successfully passing background checks.