Performance Content Specialist

Juleb (جولب) is a cloud-based ERP and POS platform built for pharmacy chains, beauty retail, and distribution businesses. We power 1,000+ live locations across 8 countries, with Saudi Arabia and the GCC as our core markets, and were ranked #8 in the Deloitte Technology Fast 50 (2026). As we scale our digital presence, we’re looking for a content specialist who moves fluidly between conversion-driven copy and brand storytelling.

The Role

You’ll own Juleb’s written and scripted content end to end. That includes ad copy for paid campaigns, brand messaging across our website and major campaigns, and scripts for creator, employee, and founder content. You’ll be the voice that turns clicks into demos while keeping our brand sharp and consistent everywhere it appears.

Key Responsibilities

Write performance ad copy for Meta, LinkedIn, Snapchat, and TikTok, optimized for CTR, cost per lead, and demo bookings
Develop and maintain brand copy for the website, landing pages, and major campaign assets
Write UGC (User-Generated Content) creator briefs and video scripts
Write EGC (Employee-Generated Content) scripts that turn team members into authentic brand voices
Write FGC (Founder-Generated Content): LinkedIn posts, video scripts, and personal brand narratives for leadership
Build and run A/B tests on hooks, headlines, CTAs, and messaging angles, and iterate based on results
Work closely with the paid media team to align content with campaign goals and audience data
Keep brand voice and tone consistent across paid, owned, and organic channels
Adapt messaging for three segments: pharmacy chains, beauty retail, and distribution/wholesale
Tailor content to GCC market nuances, including cultural context, dialect, and local buying behavior
Track GCC market trends, competitor messaging, and platform-specific best practices

What We’re Looking For

Native-level Arabic copywriting in Gulf professional register, plus strong English
Proven experience writing both performance/direct-response copy and brand copy
A portfolio showing copy that drove measurable results in paid campaigns
B2B experience is a must (SaaS, ERP, or retail tech preferred; GCC market experience highly valued)
Experience scripting UGC, EGC, or FGC content is a strong plus
Range across tones, from punchy hooks to polished brand narratives
Strong research skills and fast turnaround
Full availability and responsiveness during working hours, with proactive communication

Be prepared to share 3 to 5 samples, including at least one Arabic ad with results.