Join our team and build your career with us
Vysta is a Google Premier Partner (top 3% of agencies nationally) managing over $200M in annual ad spend exclusively on Google and YouTube Ads for e-commerce brands. We do not run Meta. We do not spread thin. We go deeper on Google and YouTube than any agency in the space, and we prove our impact with incrementality testing, not just platform-reported ROAS.
YouTube is our biggest scaling lever. 95% of our brands eventually run YouTube and Demand Gen as a primary revenue channel, and we are building a dedicated YouTube practice to push that even further.
The Opportunity
This is not a generalist Google Ads role. We are hiring a specialist who lives and breathes YouTube Ads and Demand Gen for high-scale e-commerce. You will own YouTube strategy, creative testing, and scaling across our highest-spend accounts, working alongside media buyers who handle Search, Shopping, and PMax. Your job is to turn YouTube into the primary new-customer acquisition channel for every brand you touch.
Key Responsibilities
Own YouTube & Demand Gen Strategy: Architect, launch, and scale YouTube and Demand Gen campaigns across a portfolio of high-spend e-commerce accounts, from first cold prospecting test to full-funnel scale.
Creative Strategy & Testing: Develop hooks, angles, scripts, and storyboards for direct response video. Brief editors and creative teams with precision, and run structured testing frameworks across concepts, hooks, formats, and lengths.
Scale Without Efficiency Collapse: Build ramp plans, manage frequency and audience expansion, and scale tCPA and tROAS campaigns while protecting new-customer economics.
Audience & Signal Strategy: Deploy customer match, custom segments, optimized targeting, and remarketing sequencing to feed the algorithm the right signals at every funnel stage.
Measure Beyond Platform ROAS: Read YouTube through incrementality: Google Conversion Lift studies, geo holdout results, new-customer revenue, and buying-cycle lag. Know why attribution tools undercredit YouTube and how to defend spend with real evidence.
Cross-Account Pattern Mining: Identify winning creative and structural patterns across the portfolio and deploy them everywhere they fit.
Landing Page Collaboration: Pair YouTube traffic with the right funnel: advertorials, listicles, and comparison pages built with our in-house landing page and CRO team.
Slack-Based Communication: Deliver clear written performance updates, insights, and strategy adjustments to pod leaders and account managers. No client-facing calls required.
Stay Ahead of the Platform: Track every Demand Gen update, new format, and AI-driven asset tool, and translate them into an edge for our accounts.
Who You Are
YouTube Specialist: 5+ years in paid media with at least 3 years focused specifically on YouTube Ads for e-commerce or DTC brands. You can point to accounts where you took YouTube from a test budget to a primary acquisition channel.
Direct Response Video Thinker: You think in hooks, angles, and audience psychology. You know what makes someone stop, watch, and buy, and you can brief a video editor to produce exactly that.
Data-Driven Scaler: You make budget and bidding decisions from evidence, understand delayed conversions in up-funnel buying cycles, and never panic-kill a campaign before the read window closes.
Measurement-Literate: You understand incrementality, new-customer revenue, and why last-click undersells YouTube. You can defend the channel in a room full of skeptics.
Independent Executor: You manage your channel without micromanagement, staying accountable to performance goals and timelines.
Slack Communicator: You are confident explaining strategy, reporting on KPIs, and solving problems through clear written updates.
Organized & Outcome-Driven: You juggle multiple accounts, keep everything documented, and drive results on deadline.
What Makes This Role Different
Pure Specialization: No Search builds, no Shopping feeds, no account management grind. You go deep on one channel and become the best in the industry at it.
Scale Most Buyers Never See: Work across 150+ e-commerce brands and $200M+ in annual spend, with cross-account intelligence most specialists never get access to.
A Measurement-First Home: You will never have to justify YouTube on last-click alone. We run Conversion Lift and geo holdout testing as standard practice, so your channel gets the credit it earns.
Compensation & Benefits
Competitive salary plus performance-based bonuses.
Fully remote position with flexible working hours.
Clear career progression toward senior YouTube strategy and channel leadership roles.
Work with fast-growing e-commerce brands and some of the highest YouTube ad spends in DTC.
