Join our team and build your career with us
How to apply: If you meet the requirements below, we’d love to hear from you. Please submit your application through the following link: Mash World, we believe good work comes from people who think differently and build together. We welcome specialists who thrive in mixed teams and value what each person brings to the table.Mash World is a digital marketing and technology agency; a blend of developers, creatives, media buyers, and data specialists working as one team to move our clients forward. Since 2014 we have built campaigns, platforms, and products for brands across the region and beyond, backed by our own automation technology. Join us in building a place where client growth and personal growth happen at the same time.About the roleThe SEO Specialist is a delivery-focused role centred on hands-on implementation of SEO activity across client accounts. You will be responsible for completing core SEO work, supporting account optimisation, and helping turn strategy into action.The role is built for someone who enjoys the practical side of SEO, from on-page recommendations and technical fixes through to reporting and performance analysis, and who is already paying attention to how search is shifting toward AI answers.This is a strong opportunity for someone who wants to build depth in SEO delivery, keep developing their technical and strategic skills, and progress over time into more senior or strategic roles if they choose.What you will doTechnical SEO, roughly half the role
Run and interpret full site crawls, then turn findings into a prioritised fix list with owners and deadlines
Own redirect architecture: build, validate and monitor 301 maps across legacy Arabic URLs, verifying every destination returns a 200 before going live
Diagnose and resolve indexation issues in Search Console: coverage errors, canonical conflicts, duplicate content across subdomains, orphaned pages
Manage canonical and hreflang relationships across multiple country subdomains and two languages
Write and validate JSON-LD schema by hand: Physician, MedicalProcedure, Article, BreadcrumbList, VideoObject, Organization
Maintain robots.txt, XML sitemaps and crawl budget hygiene
Escalate platform and server level items to our development team, then verify the fix independently
On-page, content and AI search
Maintain and expand keyword trackers, including new trackers for Gulf markets
Own internal linking architecture, with attention to link equity flowing into commercial pages
Write Arabic meta titles and descriptions that earn clicks, not just impressions
Audit Arabic content for E-E-A-T signals, since YMYL sites are held to a higher standard
Brief and review Arabic content so every piece outperforms the competitor equivalent
Optimise for AI search surfaces: AI Overviews, ChatGPT, Perplexity and Gemini, and track brand visibility across them
Structure content for citation and extraction, not just ranking, including entity clarity and answer-first formatting
Run backlink acquisition and digital PR with real outreach, not directory submissions
Analytics and reporting
Own GA4 configuration: event tracking, conversion setup, outbound click tracking on messaging buttons
Build reporting that connects rankings to actual enquiries, not vanity metrics
Report on AI referral traffic and mention share alongside traditional rankings
Run monthly performance reviews with clear attribution of what moved and why
Track competitor content, backlinks and ranking movements, and flag threats within the week they appear
Present performance directly to clients and defend the numbers
What you must bring
Native or near native Arabic, with genuine writing fluency
Three or more years of hands-on SEO work, with at least one project you can walk us through in detail
Working command of Screaming Frog: configuration, custom extraction, API integration
Search Console at a diagnostic level. You can explain what caused an issue, not just that one exists
Ability to write JSON-LD schema manually and validate it in the Rich Results Test
Spreadsheets beyond SUM: pivot tables, lookups, cleaning exported CSV data
Strongly preferred
Experience with AI search visibility work, whether you call it GEO, AEO or LLM optimisation
Comfortable using AI tools in the workflow for research, clustering and content QA, without letting them write unchecked
Experience with a site migration and the recovery work that follows
Multi-domain, multi-language or international SEO with hreflang
Ahrefs or Semrush at working level
Medical, healthcare or another YMYL vertical
Local SEO across Jordan, Saudi Arabia and the UAE
Basic Python, or willingness to learn it, since our reporting workflow depends on it
Experience working around the constraints of a hosted CMS
Agency background is preferred
How to applyIf you meet the requirements above, we’d love to hear from you.Apply through the following link:
