Senior Marketing Analyst

We are seeking a highly skilled Senior Marketing Analyst with E-Commerce experience to drive data-informed marketing strategies, optimize performance across channels, and deliver actionable insights that fuel growth. This role combines advanced analytics, marketing technology management, and business acumen to influence decisions in a fast-paced environment. Ideal for someone who has progressed from analyst to insights manager roles in growth-oriented companies (e.g., consumer tech, e-commerce, DTC brands, or performance marketing).

Candidates applying to this role should be comfortable working in Central Standard Time.

Key Responsibilities

Own and evolve marketing data infrastructure: Maintain and build DBT models, collaborate with data engineers on pipelines, and ensure clean, scalable marketing datasets in cloud environments (e.g., Snowflake, Redshift, BigQuery, Azure).
Develop and maintain advanced reports, dashboards, and visualization tools (e.g., Looker, Tableau, Power BI, or in-house) to track KPIs, campaign performance, and business impact—delivering insights that drive decisions and demonstrate ROI.
Manage and optimize core marketing tech stack: Oversee Google Analytics (GA4), Google Tag Manager implementations/integrations, attribution platforms (e.g., Northbeam, Recast), email/CRM tools (e.g., Klaviyo), and other ad-tech/marketing automation systems.
Provide strategic, data-driven guidance to marketing and cross-functional stakeholders: Identify opportunities, forecast trends, segment audiences, perform root-cause analysis, and recommend optimizations that have delivered measurable outcomes (e.g., sales uplift, category growth, efficiency gains).
Lead exploratory and ad-hoc analytics projects: Create new KPIs/metrics (e.g., virality, trend detection using advanced methods), conduct A/B testing analysis, automate reporting processes, and reduce manual effort significantly.
Collaborate with external partners: Work with 3rd-party agencies, retailers/platforms (e.g., Amazon, social channels), and vendors to extract insights, align on goals, and contribute to joint growth initiatives.
Proactively identify and solve data issues: Debug warehouse tables, ensure data quality, and migrate/improve data flows as business needs evolve.
Required Qualifications & Experience

5–8 years of progressive experience in marketing analytics, performance marketing, or data & insights roles ideally with at least 2–3 years in a senior/lead capacity (e.g., Marketing Insights Manager, E-commerce Data & Analytics Manager).
Proven track record of delivering business impact through analytics, such as percentage-based sales/category growth, efficiency improvements (e.g., 50% time savings via automation), or massive scale metrics (e.g., billions in views).
Strong technical proficiency:
Advanced SQL and data modeling (DBT strongly preferred).
Google Analytics (GA4) & Google Tag Manager expertise.
Experience with marketing attribution and performance tools (e.g., Northbeam, Recast, Klaviyo, or similar).
Dashboarding/visualization tools (Tableau, Looker, Power BI, etc.).
Scripting/automation (Python/R preferred) for reporting efficiency.
Familiarity with cloud data platforms (Snowflake, Redshift, BigQuery, Azure Data Lake).
Experience working in dynamic, growth-focused environments (DTC/e-commerce, consumer tech, social/media platforms, or marketplaces).
Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, Data Science, or a quantitative field (Master’s a plus).