Senior Copywriter

Senior Brand Copywriter (Arabic & English)

Location: Remote (Egypt)

Employment Type: Full-time

About OBD
OBD is a Saudi brand transformation company helping ambitious organizations build stronger, clearer, and future-ready brands.

We combine strategy, identity, digital experience, AI, and implementation to create brands that drive long-term business value across Saudi Arabia and the GCC.

We partner with founders, executives, and growing organizations to transform brands into valuable business assets through strategy, creativity, and execution.

About the Role
We’re looking for an experienced Senior Brand Copywriter (Arabic & English) to lead the verbal identity of premium brands across Saudi Arabia and the GCC.

This role goes far beyond writing content. You’ll transform business strategy into powerful brand communication by developing messaging frameworks, brand voice systems, brand stories, naming rationales, campaign concepts, and customer-facing communication that creates measurable business impact.

Working alongside Brand Strategists, Art Directors, Designers, Motion Designers, and AI specialists, you’ll define how brands communicate, connect, and differentiate themselves.

Responsibilities
Develop brand messaging frameworks, positioning statements, and value propositions.
Create Brand Voice and Tone of Voice systems.
Write brand stories, manifestos, verbal identity guidelines, and messaging architectures.
Develop copy for websites, corporate profiles, presentations, sales materials, and digital experiences.
Create naming rationales, taglines, campaign concepts, headlines, and creative copy.
Collaborate with Brand Strategists, Art Directors, Designers, Motion Designers, and AI specialists throughout brand transformation projects.
Ensure messaging consistency across every customer touchpoint.
Adapt communication for different industries, audiences, and business objectives.
Conduct competitor, audience, and market research to support communication strategy.
Review, edit, and proofread Arabic and English copy to the highest professional standards.
Use AI tools to accelerate research, ideation, drafting, editing, and creative workflows.

Required Qualifications
5+ years of experience as a Senior Copywriter, Brand Copywriter, or Brand Communications professional.
Exceptional writing skills in both Arabic and English.
Proven experience creating Brand Voice, Tone of Voice, Messaging Frameworks, and Verbal Identity Systems.
Strong experience writing brand stories, brand narratives, manifestos, and corporate communication.
Ability to translate business strategy into compelling brand communication.
Strong portfolio demonstrating branding, corporate communication, and commercial copywriting.
Deep understanding of Saudi culture, communication styles, and audience behavior.
Experience working with Saudi Arabian or GCC brands.
Excellent storytelling, conceptual thinking, editing, and proofreading skills.
Proficiency using AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar.
Fluent written and spoken Arabic and English.

Preferred Qualifications
Experience working in a branding, creative, advertising, or consulting agency.
Experience developing naming strategies and verbal identity systems.
Experience writing for premium, corporate, enterprise, or B2B brands.
Strong understanding of branding strategy, customer psychology, and marketing communication.
Familiarity with employer branding, executive personal branding, and digital experiences.
Experience contributing to large-scale brand transformation projects.

What You’ll Work On
Brand Transformation Programs
Brand Strategy Communication
Verbal Identity Systems
Brand Voice Development
Tone of Voice Guidelines
Brand Storytelling
Naming Projects
Corporate Branding
Company Profiles
Website Copywriting
Marketing Campaigns
Executive Personal Branding
Real Estate Brands
Hospitality & Tourism Brands
B2B Companies
Saudi Market Brands

What We Offer
Work on strategic brand transformation projects across Saudi Arabia and the GCC.
Collaborate with experienced strategists, designers, AI specialists, and business leaders.
Fully remote work environment.
Continuous learning and professional development.
Access to premium AI and creative tools.
Competitive compensation package.
Performance-based growth opportunities.

Application Process
Apply directly through LinkedIn.

Shortlisted candidates will complete a writing assessment and interviews before receiving a final offer.

Become part of the team building what’s next.