Join our team and build your career with us
IstiZada is a performance-focused digital marketing agency that helps international companies attract Arab customers, clients, and patients.
Launched in 2012, we help clients both inside and outside the Middle East reach Arabic-speaking audiences in valuable markets such as the GCC, the Levant, and North Africa. We run campaigns in both Arabic and English, with a strong focus on producing measurable results that lead to qualified leads, new customers, and increased revenue.
Our areas of expertise include Google Ads, social media advertising, SEO, Arabic localization, content marketing, and translation.
What IstiZada Has to Offer
The opportunity to work with international clients and established brands
Hands-on experience managing campaigns across different industries and markets
Opportunities to develop advanced performance marketing and strategy skills
Regular communication in English with international clients and team members
Opportunities for professional growth and promotion
A fully remote work environment
A combination of fixed collaboration hours and flexible working hours
The opportunity to help international companies reach Arabic-speaking audiences more effectively
Stability with an established digital marketing agency operating since 2012
Position Overview
We are looking for an experienced, analytical, and results-oriented Media Buyer to manage paid advertising campaigns in both Arabic and English.
The Media Buyer will be responsible for planning, launching, managing, and optimizing campaigns primarily across Google Ads and Meta Ads. This person should have a strong understanding of paid search, paid social, audience targeting, campaign structure, bidding strategies, conversion tracking, and performance analysis.
The ideal candidate will be comfortable taking ownership of campaign performance rather than simply following instructions or maintaining existing accounts. They should be able to identify why a campaign is or is not producing results, develop testing plans, and make strategic adjustments to improve lead quality, conversion rates, and return on advertising spend.
Because many of our clients are based in Europe and other international markets, the candidate must be comfortable participating in client meetings and discussing campaign performance in English.
Key Responsibilities
Plan, build, launch, and manage paid advertising campaigns in Arabic and English
Manage campaigns across Google Ads, including Search, Display, YouTube, remarketing, and other relevant campaign types
Manage campaigns across Meta Ads, including Facebook and Instagram
Conduct keyword research and develop effective paid-search campaign structures
Develop audience-targeting strategies based on geography, demographics, interests, intent, and customer behavior
Write or help develop advertising headlines, descriptions, offers, and campaign messaging
Develop creative concepts and provide clear briefs to designers and content creators
Monitor budgets, bids, pacing, and campaign spending
Optimize campaigns to improve lead volume, lead quality, cost per lead, conversion rate, and return on advertising spend
Review search-term reports and regularly improve keyword and negative-keyword targeting
Plan and manage A/B tests involving advertisements, audiences, offers, landing pages, and campaign structures
Analyze campaign data to identify problems, opportunities, and performance trends
Work with project managers and clients to understand business goals, target audiences, and campaign priorities
Participate in client meetings and clearly explain campaign results and recommendations in English
Prepare regular reports that explain performance, insights, completed work, and next steps
Review landing pages and provide recommendations that could improve conversion rates
Coordinate with designers, copywriters, developers, and other marketing specialists
Help troubleshoot advertising account, tracking, disapproval, and performance issues
Stay informed about changes to Google Ads, Meta Ads, privacy requirements, artificial intelligence tools, and digital advertising best practices
Help improve the agency’s internal paid-media processes, reporting systems, and quality-control procedures
Required Qualifications
At least three years of hands-on experience managing Google Ads and Meta Ads campaigns
Professional fluency in both Arabic and English
Very strong spoken and written English
Experience communicating with clients or international team members in English
Strong knowledge of Google Ads campaign creation, optimization, bidding, keyword targeting, and reporting
Strong knowledge of Meta Ads campaign creation, audience targeting, creative testing, and optimization
Experience managing advertising budgets and being accountable for campaign results
Strong analytical skills and the ability to turn campaign data into practical decisions
Experience with conversion tracking and campaign measurement
Strong understanding of marketing funnels, customer intent, lead generation, and conversion optimization
Ability to develop advertising concepts and provide clear creative direction
Ability to diagnose campaign performance problems and propose solutions
Strong organizational and time-management skills
Excellent attention to detail
Ability to manage multiple campaigns, priorities, and deadlines
Comfortable participating in remote meetings through Google Meet, Zoom, and similar platforms
Self-motivated and able to work successfully without constant supervision
Willingness to take ownership of results and continuously improve performance
Availability to work Sunday through Thursday, including required collaboration hours
