Performance Marketing Specialist

Performance Marketing Specialist

Location: Fully Remote

Type: Full-Time

Experience: 3+ years

About UBRIK

UBRIK is a performance marketing agency with over 16 years of experience, working with leading universities and brands across the GCC.

We are specialised in lead generation marketing, managing full-funnel strategies from lead generation to enrollment. Our approach is data-driven, ROI-focused, and built around measurable business outcomes.

We are now looking for a strong Performance Marketing Manager to take ownership of paid media execution and optimisation across multiple university accounts.

The Role

You will be responsible for managing and scaling multi-platform paid media campaigns. This role requires someone who understands not just traffic and clicks, but full funnel performance

You will work closely with the PPC Team Lead and Account Managers to execute, optimise, and improve performance across accounts.

Key ResponsibilitiesCampaign Strategy & Execution

Plan and execute paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, and Snapchat
Structure campaigns by program, intake, and geography
Conduct keyword research and audience segmentation based on funnel stage

Performance Optimisation

Continuously optimise campaigns to improve CPL, CPA, and conversion rates
Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages
Monitor budget pacing and ensure targets are met monthly and quarterly
Identify performance gaps and propose clear optimisation plans

Funnel & Data Analysis

Analyse lead quality and performance beyond platform metrics
Track Lead to Application and Application to Enrolment performance
Work with CRM data to understand real conversion impact
Build insights from data, not just reports
Reporting & Insights

Prepare weekly and monthly performance reports
Present insights clearly to internal teams
Translate performance data into clear actions
Support client calls when needed
Process & Systems

Ensure tracking and tagging accuracy using GA4 and GTM
Maintain campaign documentation and structure standards
Contribute to improving internal performance frameworks

AI-Driven Performance Culture

At UBRIK, AI is not a trend. It is a core part of how we work.

You are expected to actively use AI tools to improve speed, quality, and strategic thinking.

AI in Daily Execution

Use AI tools for research, ad copy ideation, and creative angles
Use AI to analyse performance data and extract deeper insights
Automate repetitive reporting and workflow tasks where possible
Continuously experiment with AI-driven optimisation techniques

AI in Strategic Thinking

Leverage AI to identify new audience segments and keyword opportunities
Use AI to simulate budget scenarios and forecast performance
Stay updated with AI developments in advertising platforms
Proactively suggest AI-driven improvements to internal systems

We are looking for someone who is curious, experimental, and comfortable working with modern AI tools to gain a competitive advantage.

RequirementsExperience

3+ years managing paid media in an agency environment
Proven experience handling mid to large budgets
Experience in lead generation marketing

Technical Skills

Advanced knowledge of Google Ads and Meta Ads
Experience with LinkedIn Ads
Strong understanding of GA4, GTM, and conversion tracking
Confident with Excel or Google Sheets for analysis

Mindset

Strong analytical thinker
Comfortable working with numbers and targets
Highly organised
Proactive and accountable
Comfortable in a remote environment
What Success Looks Like

Stable CPLs aligned with targets
Improved lead quality
Clear reporting with actionable insights
Strong ownership of accounts
Ability to independently manage multiple campaigns