Performance Marketing Manager

We are looking for a highly data-driven and results-oriented Performance Marketing Manager to drive user acquisition, engagement, and revenue growth for our FX, CFD and Crypto exchange platform. This role is critical in scaling our global presence, optimizing marketing efficiency, and delivering measurable ROI across all paid channels.

You will own end-to-end performance marketing strategy, execution, and optimization across digital channels while working closely with product, analytics, and growth teams.

Strategy & Planning

Develop and execute a comprehensive performance marketing strategy to drive user acquisition, trading volume, and retention
Own marketing budgets, forecasting, and channel mix optimization
Identify growth opportunities across global markets and emerging channels

Campaign Management

Manage and scale paid campaigns across platforms such as:
Google Ads (Search, Display, YouTube)
Meta (Facebook, Instagram)
Twitter/X, TikTok, LinkedIn
Affiliate networks and programmatic channels
Continuously optimize campaigns to improve CAC, LTV, and ROI
Launch and test new ad formats, creatives, and targeting strategies

Analytics & Optimization

Track, analyze, and report on campaign performance using tools like GA4, AppsFlyer, Adjust, or similar
Implement A/B testing frameworks for creatives, landing pages, and funnels
Build dashboards and provide actionable insights to stakeholders
Own, optimize the tracking funnel, Events taxonomy and reporting.

Growth & Conversion

Optimize conversion funnels across web and app (install → KYC → deposit → trade)
Work closely with product and UX teams to improve user journey and reduce drop-offs
Drive experimentation to improve onboarding and retention metrics

Compliance & FX, CFD and Crypto Marketing Expertise

Ensure all marketing activities comply with FX, CFD and Crypto regulations and platform advertising policies
Stay updated on evolving compliance requirements across regions

Leadership & Collaboration

Lead and mentor a performance marketing team (if applicable)
Collaborate cross-functionally with product, design, content, and data teams
Manage external agencies and partners where required

Qualifications & Requirements

5–8+ years of experience in performance marketing, ideally in Fintech, FX, CFD, Crypto, or high-growth tech startups
Proven track record of scaling paid acquisition campaigns with strong ROI
Deep understanding of digital advertising platforms and attribution models
Experience in mobile app marketing and user acquisition funnels
Strong analytical mindset with proficiency in data tools (Excel, SQL, or BI tools is a plus)
Familiarity with crypto, blockchain, and trading products is highly preferred
Experience with compliance-sensitive industries is advantageous