Meta & Google Ads Specialist

Job Title: Meta & Google Ads Specialist (Remote – Part-Time)

Company: Mohamad ALJASEM Law Firm & Legal Consulting Group

Work Type: Remote

Salary: USD 150 per month

Contract Type: Monthly (renewable based on performance)

Job Description

Mohamad ALJASEM Law Firm & Legal Consulting Group is looking for a results-driven Meta & Google Ads Specialist to manage and optimize paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram).

The primary goal of this role is to generate qualified leads and phone calls for the firm’s legal services through well-structured, compliant, and performance-focused advertising campaigns.

Key Responsibilities

• Create, manage, and optimize Google Ads campaigns (with strong focus on Call Campaigns)

• Create, manage, and optimize Meta Ads (Lead Forms, Messages, and Traffic if needed)

• Conduct keyword research for Google Ads and audience targeting for Meta Ads

• Write clear, compliant, and conversion-focused ad copy suitable for legal services

• Set up and monitor call tracking, conversion tracking, and lead tracking

• Optimize campaigns to reduce cost per lead / cost per call

• Exclude irrelevant keywords and audiences to improve lead quality

• Manage ad budgets efficiently and responsibly

• Ensure all ads comply with Google, Meta, and legal advertising policies

• Coordinate campaigns with the firm’s working hours and call availability

Reporting & Deliverables

The specialist must provide monthly performance reports, including:

• Number of leads and phone calls generated

• Cost per lead / cost per call

• Call duration and quality indicators (for call campaigns)

• Google Ads keyword performance & search terms report

• Meta Ads audience performance

• Click-through rate (CTR), impressions, and spend

• Optimization actions taken during the month

• Clear recommendations for improvement

Requirements

• Proven experience managing Google Ads and Meta Ads

• Strong understanding of Google Call Campaigns

• Experience with law firms or professional services is a strong advantage

• Ability to analyze data and optimize campaigns based on results

• Ability to work independently and meet deadlines

• Good communication skills in Arabic & English

Important Notice:

Interested applicants must send an email (info@maljasem.com) to the company stating that they have read the full job description, requirements, and qualifications carefully, that they are fully aware of and aligned with the responsibilities, and that they will be presenting a relevant success story from their previous experience as part of their application.