Media Buyer

Job Title: Media Buyer

Location: remote

Working Hours: Full time

About the Role

We are hiring a talented Digital Media Buyer to manage and optimize advertising campaigns across Meta, Google, TikTok, Snapchat, and other platforms. The role focuses on driving app downloads for the Pet Point mobile application and targeting the Kuwaiti market, especially pet owners.

Key Responsibilities

Create and manage product catalogs on Meta Commerce Center and Google Merchant.

Execute, monitor, and optimize paid campaigns across social and digital platforms.

Analyze daily performance and improve ROI.

Enhance strategies to increase app downloads and conversions.

Prepare performance reports with recommendations.

Use analytics tools including Google Analytics, Meta Insights, and Tag Manager.

Collaborate with the marketing team to define and refine audience targeting.

Required Qualifications

Must: Hands-on experience with Google Merchant Center and Meta Merchant.

Must: Previous experience in mobile app marketing.

Minimum 3 years of managing advertising campaigns on Meta (Facebook Ads Manager) and Google platforms.

Proven experience running app marketing campaigns to boost downloads.

Experience with media buying on Facebook Ads, Meta Merchant, Google Ads, Google Merchant, Instagram, Snapchat, etc.

Proficiency in analytics tools such as Google Analytics and Facebook Insights.

Experience using Adjust, AppsFlyer, or similar MMP SDKs for attribution, deep linking, event tracking, fraud prevention, and optimization.

Preferred: Understanding of consumer behavior in the pet supplies industry.

Strong knowledge and practical experience with AI tools, including ChatGPT