Growth & Marketing Lead

Growth & Marketing Lead

Location: Egypt (Remote)

Type: Full-Time

Stage: Early Growth

Note: You must fill the forum at the bottom for your application to be considered.

About CSkilled

CSkilled is an Arabic-first programming and AI education platform. We are building Stanford-level technical education in Arabic.

We are entering a structured growth phase and looking for a Marketing Lead to build and manage our marketing engine.

Role Mission

Build, lead, and scale CSkilled’s marketing function to create a predictable student acquisition engine. Achieve marketing break-even within two quarters and transition into sustainable, scalable revenue growth thereafter.

You ship content, run experiments, and iterate quickly

You are not just running ads.

You are building the system.

What You Will Own

Marketing Strategy

Define full-funnel growth strategy
Set monthly and quarterly growth targets
Allocate budgets across channels
Define positioning and messaging

Team Leadership

Build and manage a team of 4–8 roles such as:
Performance marketer
Content & community manager
Video/creative producer
Designer
Project Manager (if needed)
Developer
Create workflows and accountability systems
Run weekly performance reviews

Growth Key Responsibilities

Supervise paid campaigns
Improve funnels and conversion rates
Optimize landing pages & checkout flows
Define and optimize the marketing metrics and ROI
Ship content, run experiments, and iterate quickly with your team
Set and report on traffic and conversion
You may execute directly — but your role is orchestration.

Data & Performance Ownership

Own marketing dashboard
Track:
CAC
Conversion rate
Funnel drop-offs
Revenue growth
Report insights to founder weekly

Required Experience

5+ years full time in marketing/growth
Experience managing a team of 4+ people
Strong understanding of:
Paid acquisition
Funnels
Conversion optimization
Growth experimentation
Ability to operate in early stage challenges
Experience scaling online education or high-ticket products is a plus

Who This Role Is For

A builder, not a maintainer
A systems thinker
A leader who can both strategize and execute
Someone comfortable building processes from scratch

Who This Role Is NOT For

Corporate-only marketers who need large teams and fixed structures
Pure ad specialists with no strategic leadership experience
Brand-only marketers with no performance mindset

What We Offer

This role includes:

Competitive base salary aligned with experience.
Real ownership & strategic authority.
Direct collaboration with the founder.
Opportunity to build and lead a marketing team from scratch
Long-term growth path into Head of Growth.

We are on an early-stage growth — this is a builder role.

Apply

Note: You must fill the Application Forum to be considered