Ecommerce Marketing Manager

Remote | US Market

About the Role
We are looking for an E-Commerce Marketing Manager to help drive online growth for our U.S. market business.

This is a performance-driven marketing leadership role for someone who can translate revenue goals into clear marketing priorities, stronger execution, and measurable results. This role is not purely brand-focused, and it is not meant to be a hands-on executor-only seat. We are looking for someone who can own outcomes, think commercially, and bring stronger accountability to the e-commerce marketing function.

The right person for this role understands how to improve acquisition efficiency, support retention growth, guide performance-focused creative direction, and align marketing efforts with broader business realities such as margins, promotions, and operational readiness.

This role sits within an EOS-aligned structure and is ideal for someone who is comfortable with ownership, measurable outcomes, and cross-functional accountability in a lean, fast-moving environment.

Reporting Line
Reports to: E-Commerce Director

Dotted-line alignment to: Integrator and CEO

What You’ll Own
Own e-commerce marketing performance across key digital growth channels
Drive improvement in metrics such as CAC, MER, ROAS, conversion rate, and customer quality
Translate revenue goals into channel priorities, plans, and measurable targets
Oversee acquisition performance across channels such as Meta, Google, TikTok, and other relevant platforms
Identify inefficiencies, wasted spend, and untapped growth opportunities
Partner on retention and lifecycle marketing across email, SMS, and related touchpoints
Use dashboards, funnel data, attribution signals, and performance reporting to guide decisions
Collaborate with creative and content resources to improve campaign effectiveness and conversion
Support promotional planning, offer strategy, and pricing input through a performance and unit economics lens
Work cross-functionally to ensure marketing efforts align with product priorities, inventory realities, margins, and broader business goals
What We’re Looking For
5+ years of experience in e-commerce and performance-driven digital marketing
Strong understanding of paid acquisition, funnel metrics, attribution, and e-commerce economics
Proven experience marketing to the U.S. market
Strong English communication skills, written and spoken
Strong analytical thinking and commercial judgment
Ability to translate performance data into clear recommendations and actions
Experience working cross-functionally in fast-paced, high-accountability environments
Experience managing agencies, freelancers, or internal contributors is strongly preferred
Comfortable working remotely with strong overlap with U.S. business hours
Ideal Candidate Profile
Performance-driven and commercially minded
Strong sense of ownership and accountability
Comfortable bringing structure to a lean, evolving environment
Able to balance speed with discipline and follow-through
Understands that marketing growth must align with profitability and operational realities
Comfortable working within an EOS-style environment with clear priorities and measurable outcomes
lar ecommerce environment is advantageous