Digital Marketing Specialist

Responsibilities

Plan, execute, and optimize paid advertising campaigns across Meta, TikTok, Google Ads, and Snapchat
Monitor daily performance and improve ROI, ROAS, and conversions
Conduct audience research and competitor analysis
Develop SEO strategies to increase organic traffic
Create and manage email marketing campaigns and automation
Write high-converting ad copy and landing page content
Analyze performance data and generate actionable insights
Run A/B testing on ads, creatives, and landing pages
Collaborate with design/content teams
Manage budgets effectively to maximize ROI
Optimize customer journey and conversion funnels
Stay updated with latest digital marketing trends and tools

Qualifications

4–6 years of experience in Digital Marketing or Media Buying
Hands-on experience with:
Meta Ads Manager
Google Ads
TikTok Ads
Snapchat Ads
Strong experience in Google Analytics and performance tracking (ROI, CPA, ROAS)
Experience in SEO (on-page & basic technical SEO)
Proven experience in lead generation or e-commerce campaigns
Experience with email marketing tools (e.g., Mailchimp)
Familiarity with AI tools (ChatGPT, Claude, etc.) for marketing purposes
Strong knowledge of A/B testing, audience targeting, and campaign optimization
Bachelor’s degree in Marketing, Business Administration, or related field