Digital Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client operates in a B2B marketing environment focused on driving lead generation and performance through data-driven digital advertising. Their approach emphasizes hands-on execution, continuous optimization, and clear performance insights across paid media channels.

Location

Fully remote | 9 AM – 5 PM EST

Role Overview

The Digital Marketing Specialist will manage and optimize B2B paid media campaigns across multiple platforms, focusing on execution, testing, performance tracking, and reporting. This role combines analytical thinking with hands-on campaign management, while also supporting basic SEO initiatives and light social media posting.

Key Responsibilities

Paid Advertising & Campaign Management

Manage and optimize B2B ad campaigns across LinkedIn, Google, and Meta platforms
Set up, monitor, and optimize campaigns to drive leads, conversions, and ROI
Ensure campaigns align with targeting, budget, and performance goals

A/B Testing & Optimization

Run A/B tests on ad creatives, copy, audiences, and landing pages
Analyze test results and apply insights to improve overall campaign performance

Reporting & Analytics

Track and analyze campaign performance using platform analytics and reporting tools
Prepare regular performance reports with clear insights and actionable recommendations
Monitor key KPIs including CPC, CPA, CTR, and conversion rates

SEO & Website Support

Support basic SEO efforts, including keyword awareness and on-page best practices
Collaborate with content or web teams to ensure alignment with SEO goals

Social Media Posting

Manage basic organic social media posting approximately twice per week
Ensure posts align with brand messaging and ongoing marketing campaigns

Qualifications

Experience

2+ years of experience in digital marketing with a strong focus on B2B advertising
Proven experience managing LinkedIn, Google, and Meta ad campaigns

Skills

Strong understanding of paid media strategy, campaign setup, and optimization
Experience with A/B testing methodologies and performance analysis
Proficiency in reporting and analytics tools, including Google Analytics and ad platform dashboards
Basic knowledge of SEO principles and best practices
Familiarity with basic social media management and posting
Analytical, data-driven mindset with strong attention to detail
Strong organizational skills and ability to manage multiple campaigns simultaneously
Clear communication skills with the ability to translate data into insights

What Success Looks Like

Consistently well-optimized campaigns that meet or exceed performance targets
Clear and accurate reporting that highlights results and opportunities for improvement
Successful A/B tests that lead to measurable performance gains
Reliable execution of basic SEO and social media tasks
Strong collaboration with marketing stakeholders and alignment with business goals

Opportunity

This role offers the opportunity to take ownership of paid media execution in a growing B2B marketing environment. The Digital Marketing Specialist will gain hands-on experience across multiple platforms while contributing directly to lead generation and overall marketing performance.

Application Process

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets