Join our team and build your career with us
Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.
Job Overview
The Digital Marketing, CRM & Loyalty Lead will be responsible for driving app marketing initiatives, CRM and lifecycle marketing programs, loyalty operations, data analysis and reporting, and managing relationships with key vendors and stakeholders.
Key Responsibilities
App Marketing & Campaign Management (40%)
Execute campaigns across the mobile application
Manage offer builds, push notifications, in-app content, and delivery channel activations
CRM & Lifecycle Marketing (25%)
Develop automated CRM programs across onboarding, engagement, retention, and reactivation
Manage CRM agency relationships from briefing through execution and performance review
Loyalty Program Management (20%)
Own loyalty program operations, including earn/burn mechanics, reward catalog, point thresholds, and expiry policies
Plan and execute booster campaigns on both the burn side (discounted redemptions) and earn side (point multipliers) to drive engagement and redemption rates
Data & Reporting (15%)
Write and maintain BigQuery SQL across transactional app data, GA4 event data, and CRM platform exports
Build dashboards for stakeholders and senior leadership using Python, Looker Studio, and in-house web tooling
Prepare monthly leadership reports, including Excel-based reporting where required
Conduct incremental sales analysis for offers and campaigns, including methodology design, control group selection, baseline construction, and accounting for halo effects
Vendor & Stakeholder Management
Act as the primary contact for the loyalty platform vendor, CRM agency, app development partner, MMP, and analytics providers
Coordinate cross-functional alignment with Marketing, Operations, Finance, Legal, and Technology teams
Requirements
Experience in Digital Marketing, CRM, Loyalty Programs, or Customer Engagement
Hands-on experience executing app marketing campaigns, including push notifications, in-app content, offers, and channel activations
Experience developing and managing CRM and lifecycle marketing programs across onboarding, engagement, retention, and reactivation
Experience working with CRM agencies and managing campaign execution and performance reviews
Knowledge of loyalty program operations, including earn/burn mechanics, reward structures, point management, and redemption campaigns
Experience planning and executing customer engagement and loyalty initiatives
Strong SQL skills with experience working on large datasets (BigQuery preferred)
Experience analyzing transactional, CRM, and customer behavior data
Experience with Google Analytics 4 (GA4)
Experience building dashboards and reports using tools such as Looker Studio and Python
Ability to perform campaign performance analysis and measure incremental sales impact
Experience working with control groups, baseline analysis, and campaign measurement methodologies
Experience managing external vendors and agency partners
Strong stakeholder management skills with the ability to collaborate across Marketing, Operations, Finance, Legal, and Technology teams
