Digital Marketing & Growth Manager (Media Buying / Viral Content / Marketing Strategy)

A3. Digital Marketing & Growth Manager (Media Buying / Viral Content / Marketing Strategy)
Reports to: VP Marketing
Type: Full-time, remote
Comp structure: Base + performance bonus tied to CAC and pipeline-sourced MRR
Mission
Own Effiqo’s entire growth engine end-to-end — paid media, organic/viral content, and marketing strategy — as a single accountable owner. This is a founder-level marketing seat for someone who can build the plane while flying it.
Responsibilities
• Media buying: Plan, launch, and optimize paid campaigns (Meta, Google, LinkedIn, YouTube) targeting HVAC/plumbing/electrical/roofing owners; own CAC and ROAS targets
• Viral/organic content: Produce and distribute short-form video (demos, case studies, founder-led content) built to travel — reels, TikTok, LinkedIn native video
• Marketing strategy: Own the funnel from cold traffic to Missed Revenue Audit™ signup to pipeline handoff; run the Effiqo Method™ (Capture → Qualify → Book → Confirm) through every campaign
• Manage lead magnet funnels (Missed Revenue Audit™, revenue leak guides) and their conversion rates
• Run email/SMS nurture sequences in GHL using Effiqo’s psychology stack (hook–story–offer–proof–close)
• Report weekly on CAC, MQLs, SQLs, and cost-per-booked-audit
• Manage any freelance/contractor support (video editors, designers, ad specialists)
Must-Have Skills
• 5+ years running paid media with real budget accountability (not just “boosting posts”)
• Proven organic/short-form content that has driven measurable pipeline, not just views
• Full-funnel thinker — can connect ad spend to booked calls to closed revenue, not just vanity metrics
• Copywriting ability strong enough to write hooks, ad copy, and email sequences directly
• Comfortable in a lean team — no big agency support, this person is the department
Nice-to-Have
• B2B SaaS or home-services marketing experience
• Video editing (CapCut, Premiere) or direction experience
• Familiarity with GHL funnels/automations
30/60/90 Success Metrics
• 30 days: Full audit of current funnel and channels complete; first campaigns live
• 60 days: CAC benchmarked and trending down; consistent content cadence shipping weekly
• 90 days: Marketing-sourced pipeline is a measurable, growing % of total bookings