Brand Strategist

Brand Strategist
Location: Remote (Egypt)

Employment Type: Full-time

About OBD
OBD is a Saudi brand transformation company that partners with ambitious organizations to build clear, competitive, and future-ready brands.

We integrate strategy, identity, experience, and implementation to create brands that drive sustainable growth, strengthen market relevance, and deliver lasting value across Saudi Arabia and the GCC.

About the Role
We’re looking for an experienced Brand Strategist to lead strategic thinking across brand transformation projects for leading organizations in Saudi Arabia and the GCC.

The ideal candidate combines strategic thinking, business acumen, and customer insight to translate research into clear brand positioning, differentiated value propositions, compelling brand narratives, and actionable transformation strategies.

Key Responsibilities
Lead market, customer, audience, competitor, and business research.
Define brand positioning, value propositions, messaging frameworks, and brand architecture.
Facilitate discovery workshops, stakeholder interviews, and strategic alignment sessions.
Develop brand transformation roadmaps and strategic implementation priorities.
Create executive-level strategy presentations and client recommendations.
Translate research into actionable brand systems, communication strategies, and customer experiences.
Collaborate closely with strategy, design, content, and digital teams throughout implementation.
Ensure consistency across brand identity, verbal identity, customer experience, and digital touchpoints.
Support naming, employer branding, go-to-market initiatives, and portfolio strategy.
Monitor brand performance and identify opportunities for continuous improvement.
Leverage AI tools to accelerate research, analysis, ideation, and strategic workflows.

Requirements
5+ years of experience in Brand Strategy, Brand Consulting, or Brand Transformation.
Proven experience building brand positioning, messaging frameworks, and brand architecture.
Proven experience working with Saudi or GCC brands.
Strong expertise in qualitative and quantitative research methodologies.
Excellent analytical thinking, business acumen, and strategic problem-solving skills.
Outstanding presentation, storytelling, and client communication skills.
Experience facilitating executive workshops and stakeholder sessions.
Strong understanding of branding, marketing, business strategy, and customer experience.
Proficiency with AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar.
Ability to manage multiple strategic projects simultaneously.
Fluent in Arabic and English.

Preferred Qualifications
Experience in a branding, consulting, or creative agency.
Experience leading B2B brand transformation projects.
Experience working with premium, corporate, or enterprise brands.
Familiarity with business model design, service design, or innovation frameworks.

What You’ll Work On
Brand Transformation Programs
Corporate Branding
Brand Positioning
Brand Architecture
Naming & Verbal Identity
Executive Personal Branding
Real Estate Brands
Hospitality & Tourism Brands
B2B Companies
Saudi Market Brands

What We Offer
Opportunity to work on leading Saudi brands.
High-impact transformation projects across multiple industries.
Collaborative multidisciplinary team.
Professional growth and continuous learning.
Remote work environment.
Competitive salary based on experience.

Join OBD
If you believe you’re the right fit for this role and you’re excited about building meaningful brands that shape the future, we’d love to hear from you.

Send your CV and portfolio to:

hello@obd.sa