BDR / Cold Caller

A2. BDR / Cold Caller
Reports to: VP Sales / Global Revenue Leader
Type: Full-time, remote, base + activity/booking incentives
Comp structure: Base + per-booked-qualified-meeting bonus + % override on deals sourced that close
Mission
Fill the AE pipeline. Cold call, cold email, and cold DM into the ICP (HVAC, plumbing, electrical, roofing, $1M–$20M revenue, running ads/LSAs, 3–20 techs) until they book a Missed Revenue Audit™.
Responsibilities
• Dial 60–100+ outbound calls/day against sourced lists
• Run the opening hook and pattern-interrupt script to get past gatekeepers and owners
• Qualify against ICP criteria before booking (revenue band, ad spend, tech count, current call handling)
• Book Missed Revenue Audits™ directly onto AE/founder calendars
• Log every touch in CRM — no untracked activity
• Work email/SMS/LinkedIn as secondary channels to warm cold lists before dialing
• Hit weekly booked-meeting quota
Must-Have Skills
• Proven cold-calling stamina — has carried a real dial-volume quota before
• 2+ Years of experience
• Thick skin, high rejection tolerance, competitive drive
• Clear, confident phone voice; can think on feet through objections
• Basic CRM logging discipline
Nice-to-Have
• Experience prospecting into trades/home services or SMB owners
• List-building / scraping experience (matches Effiqo’s internal lead-gen system)
• Bilingual (English/Spanish) a plus for expanding into Spanish-speaking contractor markets
30/60/90 Success Metrics
• 30 days: Full script and objection-matrix fluency; 40+ dials/day; first booked audits
• 60 days: Consistent weekly booked-meeting quota; booked-to-show rate above 60%
• 90 days: Booked-to-close rate on sourced meetings tracked and improving month over month