Join our team and build your career with us
About Us: Platinumlist.net, a pioneering leader in the online event guide and ticketing solution industry, has been revolutionizing the event landscape in the Gulf region since 2009. As the largest ticketing provider in the GCC and Europe, we proudly serve an extensive array of events across the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Lebanon and Morocco from our Dubai-based headquarters.
Your Role: Own the day-to-day planning, execution and optimisation of paid campaigns on Meta and Google to drive profitable ticket sales. This is a hands-on, in-platform role: you’ll build campaigns, read the data, and act on it — not brief an agency to do it.
Key Responsibilities:
Campaign management:
Plan, build, launch and optimise campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Performance Max, Display, YouTube, Demand Gen)
Manage monthly budgets across multiple events, markets and product categories; reallocate spend based on performance, not schedule
Run structured A/B tests on audiences, placements, bidding strategies and creative — one variable at a time, documented outcomes
Manage keyword research, negative keyword hygiene, ad copy and extensions for Search campaigns — in both Arabic and English
Build and maintain audience segments: custom audiences, lookalikes, remarketing pools, customer match lists
Performance & optimisation:
Own channel-level ROAS, CPA and conversion volume targets; flag risk to target early rather than at month-end
Monitor pacing daily; identify and fix underdelivery, overspend and creative fatigue
Optimise the full funnel with the CRM and product teams — from impression through to completed checkout
Maintain accurate conversion tracking: Meta Pixel, Conversions API, Google Ads conversion tags, GA4 event configuration
Reporting & analysis:
Produce weekly performance reports with clear commentary: what changed, why, what happens next
Build and maintain dashboards (Looker Studio or equivalent) for campaign, event and market-level visibility
Deliver post-campaign analysis on major events with actionable learnings, not just charts
Never present a number without knowing its source. Data integrity is non-negotiable
AI in the workflow:
Use AI tools daily to move faster: generating and iterating ad copy variants, keyword and audience research, creative concepting, competitor scanning, and drafting reports
Use AI to interrogate performance data — spotting patterns, summarising exports, building analysis you’d otherwise spend hours on manually
Automate repetitive parts of the role (pacing checks, naming conventions, reporting pulls) rather than absorbing them as busywork
Apply judgement to AI output. Every AI-generated number, claim or piece of Arabic copy gets checked before it goes live — AI accelerates the work, it doesn’t own it
Share what’s working. We expect the whole team to keep levelling up how they use these tools
Collaboration:
Brief the creative team on asset requirements and feed back on what’s actually performing
Coordinate with category and commercial teams on event priorities, ticket inventory and launch timings
Work alongside SEO, CRM and content colleagues to keep messaging consistent across channels
Requirements
Must have:
Minimum 2 years’ hands-on experience managing paid performance campaigns on both Meta Ads Manager and Google Ads
Demonstrable track record of managing live budgets and hitting ROAS or CPA targets — with examples you can talk through
Strong working knowledge of GA4, conversion tracking setup and attribution basics
Comfortable in spreadsheets: pivot tables, lookups, building a performance model from raw exports
Analytical mindset — able to distinguish a real signal from statistical noise
Active, everyday use of AI tools in your actual work — LLMs (ChatGPT, Claude, Gemini or similar) for copy, research, analysis and automation. You should be able to walk us through specific tasks you’ve made faster or better with AI, and where you chose not to use it
Genuine enthusiasm for working with AI. This is a team that experiments constantly; someone who treats AI as an occasional novelty will struggle here
Fluent Arabic, both reading and writing — you’ll be writing and reviewing Arabic ad copy, so conversational Arabic alone is not sufficient
Professional English, written and spoken
Reliable home working setup and stable internet; able to work GCC hours
Nice to have:
Experience in events, ticketing or entertainment
Google Ads and Meta Blueprint certifications
Experience in e-commerce, travel or another high-velocity transactional category
Familiarity with Looker Studio, BigQuery or SQL
Experience running campaigns for GCC or MENA audiences
Exposure to TikTok Ads, Snapchat Ads or programmatic buying
Hands-on with AI beyond chat prompts: generative creative tools (Midjourney, Firefly, Runway), AI-assisted spreadsheet or data work, custom GPTs, prompt libraries, or lightweight automation via Zapier/Make/n8n or scripting
Comfortable using AI to produce and quality-check Arabic copy
Benefits
A dynamic and inclusive work environment
The opportunity to work with a leading ticketing provider
A chance to contribute to the entertainment industry and help shape experiences for millions of users
