Senior Marketing Specialist

Plan, launch, and optimize paid campaigns across Meta, Google, and LinkedIn
Own acquisition spend and bidding to hit CAC, CPL, and ROAS targets
Run a continuous A/B testing program across ad creative, copy, and audiences
Own our organic social presence on the channels where B2B and healthcare decision-makers actually spend time
Script and produce posts, carousels, and short-form video that build brand authority
Build the full email program: newsletters, nurture sequences, and product announcements
Manage list segmentation, lead scoring, automation, and deliverability
Use AI-assisted workflows to move faster on copy, creative, and research without losing quality
Synchronize paid, social, and email so every campaign reinforces the same message
Report on performance and attribution with clear recommendations on where the next dollar goes