Lead Generation & Automation Specialist

Overview

We’re looking for a highly skilled Lead Generation & Outreach Automation Specialist to design, build, and scale modern B2B acquisition systems.

This role goes far beyond sending cold emails. We are looking for someone who understands how to identify real market opportunities, ICP, build targeted lead databases, craft high-value offers, and deploy multi-channel outreach strategies that convert.

You will be responsible for building and optimizing outbound growth systems using automation, data intelligence, and strategic messaging across email, LinkedIn, and other relevant channels.

This is a part time – 6-month renewable contract, with potential for long-term collaboration based on performance and impact.

Role & Responsibilities

Lead Generation & Data Intelligence

Identify high-potential target segments and build structured lead databases
Scrape and enrich data from multiple sources including LinkedIn, websites, directories, and industry platforms
Ensure lead quality through validation, enrichment, and filtering processes
Develop scalable lead sourcing workflows
Outreach Strategy & Execution

Design and execute B2B outreach campaigns across multiple channels including email and LinkedIn
Create cold outreach sequences that drive engagement and conversations
Develop personalized messaging frameworks based on industry pain points
Continuously optimize outreach campaigns based on response and conversion rates
Automation & Systems

Build and manage automation workflows for lead sourcing, enrichment, and outreach
Implement tools and integrations for campaign management and data synchronization
Develop scalable outbound pipelines using modern growth tools and automation platforms
Ensure smooth data flow between lead sources, CRM systems, and outreach tools
Offer Development & Positioning

Collaborate with internal teams to structure compelling outbound offers
Translate service capabilities into clear value propositions
Identify pain points and craft outreach angles that resonate with decision-makers
Support testing and iteration of messaging and positioning
Performance & Optimization

Track outreach performance metrics including open rates, reply rates, meeting rates, and conversion rates
Continuously test messaging, targeting, and sequencing strategies
Identify opportunities to improve pipeline generation efficiency

What We’re Looking For

Must-Have

Strong experience in B2B lead generation and outbound growth systems
Hands-on experience with cold email outreach and LinkedIn outreach strategies
Experience with lead scraping, enrichment, and database building
Strong understanding of marketing psychology and B2B sales processes
Ability to craft highly personalized and relevant outreach messaging
Analytical mindset with strong performance tracking capabilities
Technical Skills
Experience using outreach and automation tools such as Apollo, Smartlead, Instantly, PhantomBuster, Clay, or similar
Experience building lead scraping and enrichment workflows
Familiarity with CRM systems and campaign analytics tools
Comfortable working with automation platforms and integrations

Nice to Have

Experience working with agencies, SaaS companies, or consulting businesses
Experience running multi-channel outbound campaigns
Understanding of ICP development and buyer persona research

Contract Structure

6-month renewable contract

Performance-based continuation

Who This Is For

Builders who enjoy designing acquisition systems

Growth operators who combine marketing, sales, and automation

Professionals who think strategically while executing tactically

Who This Is Not For

Candidates focused only on sending cold emails

Execution-only profiles without strategic thinking

Freelancers looking for short one-off tasks

Why Join

Work on real outbound growth systems across multiple industries

Build scalable acquisition engines using modern automation tools

Collaborate with a team focused on innovation, performance, and measurable impact