Join our team and build your career with us
JOB TITLE: Campaign Operations Manager (GoHighLevel Required)
JOB TYPE: Permanent Full-Time
About Us
We’re a family-owned and operated kitchen, bath, and flooring remodeling company located in Southern California. We’ve been in business for over 40 years and are looking for the right people to join our growing team.
Our mission is to improve people’s lives by transforming their surroundings and providing a fun, hassle-free remodeling experience.
Do you want to transform your career? Start here.
Job Description
We are seeking a numbers-driven, hands-on Campaign Operations Manager to own our internal marketing engine (SMS, Email, Newsletters, Internal Sales Campaigns, and more).
We don’t manage by gut feeling we manage by Statistical Reality and Strategy.
This role is responsible for the math of the client journey: calculating the exact volume of outreach needed to hit lead generation and appointment targets, while actively executing campaigns to drive results.
This is not a coordination role. You will be expected to build, launch, and execute campaigns end-to-end, including direct outreach (calls, SMS, and email), especially for reactivating old and inactive leads.
Core Responsibilities
Reactivate old and inactive leads through structured outreach (calls, SMS, email)
Build and execute campaigns from scratch (targeting, messaging, sequences, automation)
Own the full funnel: Lead → Contact → Appointment → Conversion
Reverse-engineer outreach volume based on revenue targets
Lead the Routine: Facilitate weekly meetings with a pre-prepared dashboard of stats
Audit & Verify: Double-check campaigns before launch (messaging, audience, cadence, flow)
Reverse-Engineer Strategy: Develop campaign targets (SMS/Email/Voice) by working backward from goals
Playbook Management: Own and enforce Campaign Playbooks; update processes immediately when changes occur
Strategic Reporting: Provide weekly, monthly, and quarterly reports with actionable insights
Continuously optimize campaigns through testing, iteration, and data analysis
MANDATORY REQUIREMENT (NON-NEGOTIABLE)
Hands-on experience using GoHighLevel (GHL)
Must have built or managed pipelines, workflows, automations, and campaigns inside GHL
Familiarity alone is NOT sufficient
IDEAL CANDIDATE
Strong leadership and delegation skills
Strong auditing and analytical skills—you catch missed details before launch
Ability to reverse-engineer forecasts and results
Self-sufficient operator who does not wait for instructions
Problem-solver under pressure
Strong CRM and campaign execution experience
Comfortable executing outreach (calls, SMS, email)—not just managing
Ability to motivate and manage staff effectively
Prior experience in team management
Requirements
2–4+ years in Data-Driven Marketing, Campaign Management, or Operations
Proven experience building and executing campaigns end-to-end
Experience reactivating old or inactive leads
Strong written and verbal communication skills
Strong mathematical foundation (ability to forecast ROI/CPL on the fly)
Advanced experience in GoHighLevel (GHL) or similar high-volume lead management systems
Strong understanding of funnel metrics (conversion rates, appointment rates, ROI)
Resilience in high-pressure, data-driven environments
IMPORTANT ROLE STRUCTURE
All hires will begin as a Campaign Coordinator for the first 3 months.
This phase is hands-on and execution-focused, including:
Calling leads (cold and warm)
Sending SMS and email follow-ups
Executing campaigns inside GoHighLevel
Learning and applying campaign workflows
This is an evaluation period, not a training-only role.
Candidates who demonstrate strong performance, ownership, and results will transition into the Campaign Operations Manager role.
PAY STRUCTURE FOR CAMPAIGN MANAGER
$8/hour + Incentive Commission (Overrides on Team Performance)
Quarterly Bonuses for hitting system targets
Benefits
Weekly Pay
Health Stipend
1 Week Paid Vacation (After 1 calendar year)
National Holiday Bonus
Referral Bonus
Contests and Spiffs
Opportunities for Growth
Continued Education & Training
Who This Role Is For
✔️ Candidates with hands-on GoHighLevel experience
✔️ Individuals who can build and execute campaigns independently
✔️ Those comfortable working directly with leads and driving conversions
